Gwyneth Paltrow doesn’t get all the sniping swirling around her holistic lifestyle website, Goop.
“I’m not trying to be the next Martha (Stewart),” Paltrow said Wednesday night at a benefit she hosted for Bent on Learning, a non-profit organization that puts one of Paltrow’s favorite wellness activities, yoga, into New York public schools.

Emulating one of America’s biggest homemaking gurus is “not what I set out to do. I love to cook and I love to eat and I love bringing people together through food, but I think it’s a different thing. I’m doing a cookbook (due out September 2010) but I have no intention right now of” assuming Martha’s mantle — or Oprah’s or any other one-named superstar of saintliness.

“I feel like I have a lot of good information that women want to know and I want to share, and people can read it or not read it,” Paltrow said. Though most of women who respond to it are “so lovely and grateful,” she laughs that “I didn’t know that it would create such a brouhaha” within the broader blogosphere.

Sounds really convincing – right? Just admit it. Is that so hard?