Blogs and social-networking sites have spoken: Tina Fey should run for president.

The comedic actress and writer’s uncanny impersonations of vice presidential candidate Sarah Palin have netted her a Social Media Index (SMI) score of 8,290, says “social advertising” firm Vitrue. That’s nearly twice the score Palin nets herself (4,330) and far higher than those of John McCain (3,090) and Barack Obama (4,700). (Democratic vice-presidential candidate Joe Biden is miles behind with a score of 601).

The data points to one conclusion, says Vitrue founder and chief executive Reggie Bradford: Fey is a more talked-about brand than any of the actual candidates. The index doesn’t measure whether the mentions are positive or negative, but Bradford believes brands should aim for a high score, regardless of sentiment. “Our adage is that if a brand is being talked about in social environments, that’s a good thing,” he says.