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Remember the Leno on-going gag about how he “videotapes” his whole entire life for “insurance” purposes? Well, Justin does it to push his fledgling company that aims to create a market for “lifecasting” (anyone that wants to broadcast their life). 24/hrs a day and 7 days a week his camera is going. Now you would think that might be pretty cool, particularly with all the attention he is getting from the press, but it’s difficult to tell a lie when anyone can check in on you.